In the competitive world of corporate communication, getting the attention of the media and opinion leaders is an increasing challenge. A simple press release is no longer enough to stand out; brands need to generate memorable experiences. This is where the Press Event  comes into play, a fundamental strategic tool for product launches and brand activations. Barcelona, with its cosmopolitan character and wide range of unique venues, has become the ideal setting for national a

Main trends in fashion events for 2026: narrative set designs, sensory technology, sustainability, and new formats. The landscape of fashion events in 2026 points towards a balance between technology, performing arts, and sustainability. Runways are returning to physical presence but are transforming into narrative spaces where fashion, art, and experience converge. The goal is no longer just to show a collection, but to build a coherent and sensory universe. At Live in Holli

Barcelona is entering its peak corporate season. With the imminent arrival of the Mobile World Congress (MWC 2026)  in March and the celebration of major cultural milestones like the Goya Awards  at the end of this month, the city is transforming into a global showcase. However, for smart brands, the real business opportunity doesn't just happen in the aisles of Fira Gran Via. It happens at Side Events : those exclusive dinners, after-works, and private meetings that take pla

Trends in corporate event production in Barcelona for 2025 In the fast-paced world of the MICE  (Meetings, Incentives, Conferencing, Exhibitions) sector, Barcelona remains one of the most demanding hubs in Europe. However, any Marketing Director or Event Manager who has organized a congress at the Fira  or a corporate event in the Eixample  knows the recurring nightmare: the chain of intermediaries. When looking for corporate event production in Barcelona , you often find age

For our parents' generation (for some grandparents) the model of well-being at work was to join a good company and spend the rest of...